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Webinars

Target Marketing Group (TMG) webinars are live, interactive, educational conferencing sessions for industry professionals. As an attendee, view the webinar using your home or office PC and listen to speaker presentations via streaming audio.

Read on for a list of all of our upcoming webinars, as well as webinars available on-demand in the TMG webinar library. The TMG editorial team continuously reviews the webinar listings on this page, so you can be sure that all of the archived webinars contain timely information that will benefit you and your business.

Experiencing difficulty accessing/viewing a Target Marketing Group webinar? Please call (800) 627-2689.

Interested in information about sponsoring a Target Marketing Group webinar? Click here.

Upcoming Webinars


Direct Marketers: Capitalizing on the Changing Media Mix

(Mar 30, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Val DiGiacinto, Vice President Sales, The Ace Group, Inc.; Rob Seaver, EVP / CMO, R and R Images, Inc.; Jay Kahn, Vice President of Operations, Business Direct Marketing and Grant Fletcher, Rastar
 

10 Trends That Will Make or Break Your Email ROI in 2010

(Mar 25, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: J.D. Peterson, Vice President, Product, Lyris Inc.
 

Get Ready for Direct Marketing 3.0 - New technologies integrate the strengths of offline and online channels for better ROMI

(Mar 23, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Megan Talbott, Director of Insight & Strategy, Hawkeye; Mark Cira, CEO and Founder, PrintSf.com; Jamie Klemcke, Director of Marketing, Quantum Digital and Larry Zusman, Worldwide Marketing Manager, XMPie Business Unit, Xerox Corp.
 

Social Media Slam! Everything fundraisers need to know about online engagement -- and why you should care

(Mar 18, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Jocelyn Harmon, Director of Nonprofit Services, Care2; Katya Andresen, Chief Operating Officer, Network for Good
 

Smart Fixes for Slacker Web Pages - Action plans for improving online conversions

(Mar 16, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Jim Sterne, Founder, Target Marketing of Santa Barbara; Tim Carroll, Vice President, Website Management and User Marketing, GlobalSpec; Brett Zucker, Chief Technology Officer, Bridgeline Software
 
 

Archived Webinars


Maximize The Mobile Opportunity – 5 Ways To Deliver Quality Mobile Web Experiences

(Mar 10, 2010)
  • Duration: One hour
  • Speakers: Vidya Drego, Senior Analyst, Forrester Research
 

Achieve Marketing Dashboard Nirvana- Practical tips for quickly building and maintaining these data insight tools

(Mar 2, 2010)
  • Duration: One hour
  • Speakers: Stephen McDaniel, Principal and co-founder, Freakalytics
 

7 Online Customer Experience Lessons from 2009... And How to Improve In 2010

(Feb 25, 2010)
  • Duration: One hour
  • Speakers: Larry Freed, CEO and President ForeSee Results and Imad Mouline, CTO at Gomez
 

Save $ and Gain Efficiency with Full-Service Intelligent Mail - The Whys and Hows for Mailers

(Feb 23, 2010)
  • Duration: One hour
  • Speakers: David Henkel, President, Johnson & Quin; Tom Day, Senior Vice President of Intelligent Mail and Address Quality, USPS
 

Ways to Get More Bang for Your Paper Buck – How Combining Your Priorities and Paper Innovations Can Save You Money in 2010

(Feb 16, 2010)
  • Duration: One hour
  • Speakers: Carol Worthington-Levy, Partner, LENSER; Brian Cummins, Marketing Strategy Manager – Publishing, NewPage
 

Lights, Camera ... Share and Sell! - How to integrate video into social media efforts

(Feb 9, 2010)
  • Duration: One hour
  • Speakers: Gary Lombardo, Director of Product Marketing, Brightcove and Doug Garnett, President/Executive Producer, Atomic Direct
 

Social + Email Marketing: The Dynamic Duo

(Jan 28, 2010)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris Inc.; Introduction by Peggy Hatch, Publisher, Target Marketing Group
 

Trends in Customer Intelligence - Where the rubber meets the road in 2010 and beyond

(Jan 14, 2010)
  • Duration: One hour
  • Speakers: Dave Frankland, Senior Analyst, Forrester Research
 

Saving $ in the Mail: A Roundup of Postal Saving Formats

(Dec 10, 2009)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
 

Put Your SEO on Steroids With Blogs - How to use blogging to maximize customer engagement and hook new prospects

(Nov 19, 2009)
  • Duration: One hour
  • Speakers: Greg Verdino, Chief Strategy Officer, crayon LLC; Chris Baggott, CEO, Compendium Blogware
 

Paper or Electronic? The Impact of Choices

(Nov 17, 2009)
  • Duration: One hour
  • Speakers: Don Carli, Senior Research Fellow, Institute for Sustainable Communications; Brian Kozlowski, Director, Sustainable Development, NewPage Corp.
 

All About eMail Virtual Conference & Expo 2009

(Nov 12, 2009)
  • Time: On-demand until February 16, 2010
 

Leverage Search, and Ye Shall Be Found

(Nov 5, 2009)
  • Duration: One hour
  • Speakers: Heather Lloyd-Martin, President and CEO, Successworks
 

The Results are In: Using Best Practices Will Get Your Email Delivered

(Oct 20, 2009)
  • Duration: One hour
  • Speakers: Jeremy Saibil, Director of Deliverability, Campaigner; Simms Jenkins, Chief Executive Officer, BrightWave Marketing
 

10 Mistakes Your Website Is Making (And How to Fix Them)

(Oct 13, 2009)
  • Duration: One hour
  • Speakers: Amy Schade, Director, Nielsen Norman Group; Matt Poepsel, Vice President of Performance Strategies, Gomez
 

The Art of Customer Engagement

(Oct 8, 2009)
  • Duration: One hour
  • Speakers: M.J. Anderson, Chief Marketing Officer, Trekk Cross-Media; Slavi Samardzija, SVP, Director of Insights and Optimization, Wunderman; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 

Transforming Data Into Relevance and ROI

(Sep 23, 2009)
  • Duration: One hour
  • Speakers: Ken Williams, Executive Director of Sales and New Business Development, Custom Solutions from SmartMoney; David Murken, National Sales Executive for On-Demand Solutions, CDS Global
 

Right-sourcing - The Best Strategy in a Challenging Economy

(Sep 17, 2009)
  • Duration: One hour
  • Speakers: Mark DeCollibus, Vice President, Client Reporting Services, TIAA-CREF; Jeff Peterson, Director, Print Supply Management, CUNA Mutual Group; Tana Lawson, Operations Manager, Document Services, Unum Group
 

Using Mobile for E-mail Campaigns: A Primer

(Sep 10, 2009)
  • Duration: One hour
  • Speakers: Blaine Mathieu, CMO, Lyris Inc.
 

Lead Fulfillment That Gets Results

(Sep 1, 2009)
  • Duration: 30 minutes
  • Speakers: Bob Bly, Freelance Copywriter; Alan Rosenspan, President, Alan Rosenspan & Associates
 

Good Data is Good Business! Five Crucial Steps to Successful Data Integration

(Aug 26, 2009)
  • Duration: One hour
  • Speakers: Simon Rodrigue, AVP of eCommerce, Sears Canada; Tim Holody, COO, Seta Corp.
 

Lead Scoring for B-to-B Marketers

(Aug 20, 2009)
  • Duration: One hour
  • Speakers: Adam Needles, Director, Field Marketing, Silverpop
 

Get Customer-Centric With Segmentation - Using data across your organization for better customer ROI

(Aug 6, 2009)
  • Duration: One hour
  • Speakers: Greg Bright, Director, Data Management, The Arizona Republic; Dan Marks, Chief Marketing Officer, First Tennessee Bank; Mike Mancini, Vice President of Data Product Management, Nielsen Claritas
 

Set Your E-mail Results on Fire - Your guide to virtually free best practices that improve program performance immediately and over the long haul

(Jul 23, 2009)
  • Duration: One hour
  • Speakers: Loren McDonald, Vice President of Industry Relations, Silverpop
 

Ready for the Lacey Act?

(Jun 30, 2009)
  • Duration: 90 minutes
  • Speakers: Andrea Johnson, Director of Forest Campaigns, Environmental Investigation Agency (EIA); Elinor Colbourn, Senior Trial Attorney, U.S. Department of Justice; Rick Merdan, Marketing Strategy Manager - Environmental, NewPage Corp.
 

Raising Awareness — and Money! — with Mobile

(Jun 10, 2009)
  • Duration: One hour
  • Speakers: Michael Becker, VP Mobile Strategies, iLoop Mobile, Inc.; Jeannette Kocsis, VP Digital Strategy and Media, Harte-Hanks, Inc.
 

Turbocharge Your Online Lead Efforts

(Jun 9, 2009)
  • Speakers: Gerry Brown, Associate Analyst, Bloor Research; Jeff Liebl, VP of Marketing & Business Development, eBureau
 

Cut Fulfillment Program Costs and Lift ROI

(May 13, 2009)
  • Duration: 30 minutes
  • Speakers: Kate Dunn, President, Digital Innovations Group
 

The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail

(Apr 30, 2009)
  • Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 

Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for todays marketplace

(Mar 12, 2009)
  • Duration: One hour
  • Speakers: Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 

Understanding Catalog Consumers in the Emerging Green Movement

(Feb 19, 2009)
  • Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
  • Speakers: John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER
 

18 Ways to Boost Your SEM Performance in a Down Economy

(Jan 13, 2009)
  • Duration: One hour
  • Speakers: Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing
 

Digital Catalogs: Expand your audience while slashing your costs

(Dec 11, 2008)
  • Duration: One hour
  • Speakers: John Cortez, eCommerce Manager, Shaklee; Troy White, Director of Product Marketing and Sales, National Council on Economic Education
 

Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns

(Dec 9, 2008)
  • Duration: One hour
  • Speakers: Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
 

Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program

(Oct 7, 2008)
  • Duration: One hour
  • Speakers: Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House
 

60 Minutes to Accelerate Holiday Sales “ Top tips for leveraging Q408 e-mail campaigns

(Sep 30, 2008)
  • Duration: One hour
  • Speakers: Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner
 

The Coordinated Sell “ Redefined for 2009 & Beyond

(Sep 11, 2008)
  • Duration: One hour
  • Speakers: Stephen R. Lett, President, Lett Direct, Inc.; Rob O'Connor, Vice President, Creative Irish Gifts
 

Behind the Logos: Environmental Certifications and the Printing Process

(Aug 12, 2008)
  • Duration: One hour
  • Speakers: Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports
 

Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again

(Aug 5, 2008)
  • Duration: One hour
  • Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
 

Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites

(Jul 24, 2008)
  • Duration: One hour
  • Speakers: Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America
 

The Secrets of SaaS Success “ How Software as a Service Can Work For You

(Jul 17, 2008)
  • Duration: One hour
  • Speakers: Jay Shaffer, VP, Sales & Marketing, PowerReviews, Inc.; Eric Ewe, E-Commerce Manager, Lostgolfballs.com
 

All About: Sustainability Webinar Series - Manage Your List the Green Way

(Jul 10, 2008)
  • Duration: One hour
  • Speakers: Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian
 

Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities

(Jun 26, 2008)
  • Duration: One hour
  • Speakers: Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software
 

Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment

(Jun 3, 2008)
  • Duration: One hour
  • Speakers: Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization
 

Choosing and Using Fundraising Software: Tips and tricks to demystify the process

(May 15, 2008)
  • Duration: One hour
  • Speakers: Dan Germain, Senior Executive, Strategic Business Development, Advanced Solutions International, Inc.; Gary Green, VP for Technology, National Kidney Foundation; David Drinnon, Pastor of Technology, Second Baptist Church
 

Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation

(May 13, 2008)
  • Duration: One hour
  • Speakers: Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau
 

Design that Clicks: Crafting E-mails that Encourage Greater Response

(Mar 11, 2008)
  • Duration: One hour
  • Speakers: Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner
 

Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results

(Feb 21, 2008)
  • Duration: One hour
  • Speakers: Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society
 

Your Brand and Search: Opportunities & Pitfalls

(Oct 4, 2007)
  • Duration: One hour
  • Speakers: Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec
 

Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand

(Jul 11, 2007)
  • Duration: One hour
  • Speakers: Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME
 

Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs

(May 10, 2007)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing
 

Direct Marketing’s Biggest Hurdles: Are you Getting Over Them?

(Feb 28, 2007)
  • Duration: One hour
  • Speakers: Russell Kern, CEO & founder, The Kern Organization
 

E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI

(Feb 22, 2007)
  • Duration: One hour
  • Speakers: Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.
 

34 Market-Tested Ideas to Lift Sagging Direct Mail Performance

(Sep 28, 2006)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and founder, The Kern Organization
 

25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200%

(Jun 8, 2006)
  • Duration: One hour
  • Speakers: Russell Kern, CEO and Founder, The Kern Organization