<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <atom:link href="http://www.allaboutroimag.com/rss/ci.xml" rel="self" type="application/rss+xml" /> <title>All About ROI (formerly Catalog Success) Current Issue</title> <link>http://www.allaboutroimag.com</link> <copyright>Copyright <![CDATA[&]]>copy;2009 North American Publishing Company</copyright> <description>All About ROI (formerly Catalog Success) (Oct 12, 2009)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>All About ROI (formerly Catalog Success)</generator> <item> <title><![CDATA[Online Payment Systems â€¨Come of Age â€¨for American â€¨Eagle, Orvis]]></title> <link>http://www.allaboutroimag.com/article/online-payment-systems-come-age-for-american-eagle-orvis-412973_1.html</link> <description><![CDATA[ For merchandise sellers not rooted online, alternative payment programs such as PayPal and Bill Me Later once carried the stigma of being designed primarily for consumers with bad debt. But as representatives from two major integrated retailers,...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/online-payment-systems-come-age-for-american-eagle-orvis-412973_1.html</guid> </item> <item> <title><![CDATA[6 Ways to Force the Issue]]></title> <link>http://www.allaboutroimag.com/article/know-you-re-about-then-encourage-action-412974_1.html</link> <description><![CDATA[ There are two things that almost every marketer doing business online is obsessed with these days: social media and conversion. And that's not in reference to social media's conversion/return on investment, because really, why be obsessed with...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/know-you-re-about-then-encourage-action-412974_1.html</guid> </item> <item> <title><![CDATA[Shop Talk - Legal Matters, Letter to the Editor]]></title> <link>http://www.allaboutroimag.com/article/no-upc-could-lead-trademark-infringement-412975_1.html</link> <description><![CDATA[ A recent federal appellate court decision concluded that the â€¨removal of a product's universal product code (UPC) may constitute a trademark infringement. In Zino Davidoff SA v. CVS Corp., decided this past June, the court supported claims...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/no-upc-could-lead-trademark-infringement-412975_1.html</guid> </item> <item> <title><![CDATA[How Little Is Too Little?]]></title> <link>http://www.allaboutroimag.com/article/inventory-management-more-difficult-than-ever-year-412976_1.html</link> <description><![CDATA[ With a most challenging holiday shopping season looming, one of the trickiest tightropes this year will be inventory planning and management. That's an ongoing catch-22 in good times or bad. But this year will be more challenging than most in...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/inventory-management-more-difficult-than-ever-year-412976_1.html</guid> </item> <item> <title><![CDATA[Are You Paying Enough Attention to SEO?]]></title> <link>http://www.allaboutroimag.com/article/6-ways-get-your-seo-efforts-headed-right-direction-412977_1.html</link> <description><![CDATA[ Pure-play websites crush classic direct marketers when it comes to search engine optimization (SEO). Most produce 50 percent or more of their total sales this way, garnering millions in revenue. Many direct marketers view their sites as cash...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/6-ways-get-your-seo-efforts-headed-right-direction-412977_1.html</guid> </item> <item> <title><![CDATA[All Hands on Deck]]></title> <link>http://www.allaboutroimag.com/article/buyer-counts-down-but-there-plenty-ways-improve-list-performance-412978_1.html</link> <description><![CDATA[There's growing pressure on list performance. It's more about contribution to profit and overhead, as it should be, but this has caused mailers to reduce circulation and prospect less. As a result, 12-month buyer counts are down, and there are...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/buyer-counts-down-but-there-plenty-ways-improve-list-performance-412978_1.html</guid> </item> <item> <title><![CDATA[Luxury Shopping Online â€¨(Shhh! Keep It a Secret)]]></title> <link>http://www.allaboutroimag.com/article/private-sale-e-commerce-websites-412981_1.html</link> <description><![CDATA[ When I first started working in Manhattan in the — ahem — late '80s, I received a certain thrill when friends "in the know" would call me about a private sample sale taking place in a warehouse downtown. Who knew what...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/private-sale-e-commerce-websites-412981_1.html</guid> </item> <item> <title><![CDATA[Growing Up With â€¨Under Armour]]></title> <link>http://www.allaboutroimag.com/article/social-media-branding-412982_1.html</link> <description><![CDATA[ Today's teens have been inundated from their earliest recollections with advertising, be it on TV, online, in their favorite video games and movies, and the list goes on. To effectively sell to this generation of consumers, Under Armour studies...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/social-media-branding-412982_1.html</guid> </item> <item> <title><![CDATA[Prospecting - Victoria's Secret, Target]]></title> <link>http://www.allaboutroimag.com/article/online-offline-coupons-back-to-school-design-412983_1.html</link> <description><![CDATA[ Online, Offline Coupons Draw Shoppers As consumers seek any way to save a buck in these trying economic times, more are turning to coupons. And retailers, both online and off, have taken notice. Consumers increased their coupon use by...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/online-offline-coupons-back-to-school-design-412983_1.html</guid> </item> <item> <title><![CDATA[Case Study - Turning Wine Into Sales]]></title> <link>http://www.allaboutroimag.com/article/search-engine-412984_1.html</link> <description><![CDATA[ Problem: Woodland Hills Wine Co., a multichannel seller of vintage wines and spirits, lacked a sophisticated e-commerce site to complement its retail store. Solution: Redesigned and relaunched its "antique" website. Results: In...]]></description> <pubDate>Thu, 01 Oct 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/search-engine-412984_1.html</guid> </item> </channel> </rss> 