<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <atom:link href="http://www.allaboutroimag.com/rss/ci.xml" rel="self" type="application/rss+xml" /> <title>All About ROI (formerly Catalog Success) Current Issue</title> <link>http://www.allaboutroimag.com</link> <copyright>Copyright <![CDATA[&]]>copy;2009 North American Publishing Company</copyright> <description>All About ROI (formerly Catalog Success) (Jul 2, 2009)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>All About ROI (formerly Catalog Success)</generator> <item> <title><![CDATA[Furthermore - Marketing & Mobile Minute]]></title> <link>http://www.allaboutroimag.com/article/5-creative-ways-make-good-offer-qanda-strand-bookstores-eddie-sutton-407577_1.html</link> <description><![CDATA[ Creative Ways to Make a Good Offer One of the "absolutes" in the merchandise sales business is making an offer. Yet many marketers avoid offers due to the cost or for fear they'll "train" their customers to expect discounts...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/5-creative-ways-make-good-offer-qanda-strand-bookstores-eddie-sutton-407577_1.html</guid> </item> <item> <title><![CDATA[Prospecting - Party City, Oriental Trading Co. & ProFlowers.com]]></title> <link>http://www.allaboutroimag.com/article/how-integrated-companies-prospecting-new-customer-407578_1.html</link> <description><![CDATA[ Is Party City's E-Prospecting Too Old-School? Party supplies retailer Party City has been running an e-mail prospecting campaign on its Web site and in its retail stores for the past several months. But is this tactic too tried and true to be...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/how-integrated-companies-prospecting-new-customer-407578_1.html</guid> </item> <item> <title><![CDATA[Case Study - Weaver's Flooring America]]></title> <link>http://www.allaboutroimag.com/article/marketing-platform-lets-national-franchisee-focus-local-roots-407579_1.html</link> <description><![CDATA[ Problem: Weaver's Flooring America, a franchise location of retailer Flooring America, sought a more detailed and optimized marketing mix to reconnect with its local customer base. Solution: Outsourced its store and direct marketing planning...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/marketing-platform-lets-national-franchisee-focus-local-roots-407579_1.html</guid> </item> <item> <title><![CDATA[Wearing the Pants in a Social Media Setting]]></title> <link>http://www.allaboutroimag.com/article/targeted-facebook-marketing-pays-off-upstart-mens-apparel-merchant-407580_1.html</link> <description><![CDATA[ Think you can't make any real money marketing on social networks? Think they're really only branding tools? Think again. I recently learned about a pretty cool online retailer and manufacturer of men's clothing that's gaining real marketing ROI...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/targeted-facebook-marketing-pays-off-upstart-mens-apparel-merchant-407580_1.html</guid> </item> <item> <title><![CDATA[Finding the Perfect Balance]]></title> <link>http://www.allaboutroimag.com/article/gaiam-follows-its-mantra-holistic-approach-marketing-close-attention-sustainability-profitability-407604_1.html</link> <description><![CDATA[ This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future. Gaiam sells a wide variety of products...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/gaiam-follows-its-mantra-holistic-approach-marketing-close-attention-sustainability-profitability-407604_1.html</guid> </item> <item> <title><![CDATA[The Final Frontier?]]></title> <link>http://www.allaboutroimag.com/article/maximize-internet-s-best-tools-because-fixed-asset-distribution-becoming-dinosaur-407657_1.html</link> <description><![CDATA[ Historians eventually will look on last year as the beginning of the end for retail stores (aka fixed asset distribution) as we know them. Holiday ’08 retail sales dipped 5.5 percent to 8 percent from the previous year, the most dramatic...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/maximize-internet-s-best-tools-because-fixed-asset-distribution-becoming-dinosaur-407657_1.html</guid> </item> <item> <title><![CDATA[Mine Web-Generated Catalog Requests With Extreme Care]]></title> <link>http://www.allaboutroimag.com/article/mine-web-generated-catalog-requests-with-extreme-care-407658_1.html</link> <description><![CDATA[ Catalog requests or inquiries generated from the Internet are like diamonds in the rough. But how long it takes to fulfill these requests determines their true value to your company. Fulfillment time has a direct bearing on order conversion...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/mine-web-generated-catalog-requests-with-extreme-care-407658_1.html</guid> </item> <item> <title><![CDATA[An Industry's Eureka! Moment]]></title> <link>http://www.allaboutroimag.com/article/why-multichannel-selling-integration-407659_1.html</link> <description><![CDATA[ One morning a few months ago, I experienced a true moment. I realized that, after spending the majority of my 25-plus-year career covering the catalog business, that business can no longer be treated as such. Today, it's really about selling and...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/why-multichannel-selling-integration-407659_1.html</guid> </item> <item> <title><![CDATA[Searching for the Perfect Mix?]]></title> <link>http://www.allaboutroimag.com/article/integrate-search-engine-marketing-sem-across-all-channels-407660_1.html</link> <description><![CDATA[ With the down economy a continuing issue, marketers must make integration a top priority. By fully integrating search engine marketing (SEM) with all other marketing channels, you can squeeze the most out of your media and marketing spend....]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/integrate-search-engine-marketing-sem-across-all-channels-407660_1.html</guid> </item> <item> <title><![CDATA[Don't Just Make Friends]]></title> <link>http://www.allaboutroimag.com/article/use-engagement-marketing-increase-conversions-attract-new-customers-407661_1.html</link> <description><![CDATA[ Engagement marketing happens when people become a part of the product they're buying or consuming. Many marketers think it begins and ends with sites on which visitors create the content — Twitter, Facebook, MySpace, etc. They think a...]]></description> <pubDate>Mon, 01 Jun 2009 00:00:00 EDT</pubDate> <guid isPermaLink="true">http://www.allaboutroimag.com/article/use-engagement-marketing-increase-conversions-attract-new-customers-407661_1.html</guid> </item> </channel> </rss> 