The Retailer's Guide to Cross-Channel Success
March 2010
Cover Story : Annual Trends Survey 2010
As expected, All About ROI readers will be focusing on their e-commerce websites this year. But print catalogs are still in the mix, at least according to your responses to this year's Annual Trends Survey.
...Features
Profile - Due Maternity : A Social (Case) Study
Unlike other retailers that strive to build lifelong relationships with customers, our company — Due Maternity, which sells designer maternity clothing and accessories online and in retail stores — has only about three months of interaction with customers before they...Web Exclusive : Reward Loyal Customers ... And Yourself
Most multichannel sellers have a small group of extremely loyal customers who buy year in, year out, or come back annually making substantial purchases. These are your biggest fans, and you'd be surprised to realize how much more they spend...Columns
Print-Plus : Climbing Out of the Foxhole
The past year was extremely difficult for catalog companies, and many firms elected to mail deeper to their housefiles instead of prospecting for new buyers. Catalogers, however, need to start prospecting again. File counts can’t continue to decrease, or sales...On the Web : 7 Keys to E-Commerce Tests That Matter
If you're wondering, "How am I going to increase my online sales and profits in 2010?" here's an easy answer: TEST! An e-commerce site should run at least one test a month with the potential to increase sales by 10...Departments
Industry Eye : Prospecting - Joe's Coffee House & Overstock.com
Coupons Perk Up Joe's Coffee House's Prospecting Efforts; Overstock.com's International Efforts Paying Off With New Customers...Industry Eye : Case Study - Email Marketing Sparkles for Fred Meyer Jewelers
Problem: Fred Meyer Jewelers, a multichannel jewelry retailer, needed to upgrade an email marketing program plagued by poor deliverability, reporting and overall conversion. Solution: Contracted with an email software, services and solutions provider. Results: Email bounce rates decreased from 46
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