Robust Conference Bucks Downward Trend

With a reported 5,000 people in attendance, representing only a modest decline from 2008, last week’s Internet Retailer Conference & Exhibition in Boston certainly brought many online marketers, retailers and catalogers out of the woodwork, bucking a troubling downward trend...

12 Web Site Design Mistakes

In a session at last week's DM Days New York Conference & Expo, Craig Huey, president of the Creative Direct Marketing Group, outlined 12 costly mistakes to avoid when designing your e-commerce Web site. Here's a look at Huey's list:

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How Green Mountain Coffee Roasters Gets Greener Profitably

This year alone, Green Mountain’s stock has jumped by more than 120 percent. The company has maximized its selling opportunities by supplying McDonald’s with its “premium” coffee. More recently, in April Green Mountain struck a deal to sell its Keurig...

LinkedIn's Gamson Details How Web 2.0 Can Work for Your Business

With more than 41 million subscribers in its nearly seven-year existence, professional networking site LinkedIn is grabbing the social media headlines these days right along with Facebook and Twitter. In his keynote presentation at last week's DM Days New York...