If you thought Zappos was rewriting the marketing and customer retention rule book, note what Under Armour does as a manufacturer, marketer and brand. The focus of the fifth profile we've run since morphing into All About ROI, Under Armour's another company that appears to know how to blend catalog, retail, online and branding all just right.
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nice work!!!!
Of cause I may be a little prejuice. Nah!!!
I have not been pleased in what I find in the dept stores,
and again I only shop with coupons at sales.
I feel like I'm having a David Letterman-like 'on-air' exchange with my Mom - in this case mother in law. You're my No. 1 catalog/retail focus group, keep up the good work, Mom!