* conducted quarterly append reruns to capitalize on added data sources.
In the end, MFA saw great results. Former catalog and Web customers placed more online orders, and multidepartment newsletters experienced their highest clickthrough rates ever.
“Of course we were thrilled with the high match rates we experienced, but we were even more excited when we started seeing a return on our investment,” Bragalone said. “E-mail appending is a no-brainer if done right — it’s an easy and inexpensive way to grow your customer e-mail list fast.”
Jodi Baier is marketing and communications manager at FreshAddress, an e-mail address hygiene services firm (jbaier@freshaddress.com).
In the end, MFA saw great results. Former catalog and Web customers placed more online orders, and multidepartment newsletters experienced their highest clickthrough rates ever.
“Of course we were thrilled with the high match rates we experienced, but we were even more excited when we started seeing a return on our investment,” Bragalone said. “E-mail appending is a no-brainer if done right — it’s an easy and inexpensive way to grow your customer e-mail list fast.”
Jodi Baier is marketing and communications manager at FreshAddress, an e-mail address hygiene services firm (jbaier@freshaddress.com).
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