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How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data...
If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of...
Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of...
In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result,...