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June 16-18, 2009
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All About ROI (formerly Catalog Success) Cover

Cover Story Finding the Perfect Balance

This year's economic retreat actually stands to help Gaiam, a product and information services company with a heavy emphasis on sustainability, position itself for greater growth in the near future.

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Quebecor World's Restructuring Plan Finds Resistance
Jun 30, 2009

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Reports & Analysis

Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Key Issues (January 2009)

As in our October 2008 issue, this month’s Catalog Success Latest Trends Report on Key Issues gives you a good apples-to-apples comparison to the results we received from this same...

Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Mailing and Marketing Practices (October 2008)

In this, our fifth Catalog Success Latest Trends Report, we’ve come full circle. We’re celebrating the first anniversary of our groundbreaking quarterly surveys of your industry. Unlike the...

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AllAboutROIMag.com Columns

Jim Gilbert

You Lost Me There, Part 2
Jun 29, 2009 - By Jim Gilbert

This week, let's look at the many ways you can lose prospects who visit your Web site without even knowing who they are. This phantom demand can be captured and added to your contact...

Kevin Hillstrom

How Retail Direct Marketing Differs
Jun 29, 2009 - By Kevin Hillstrom

Your database has all of the answers to retail direct marketing. By leveraging mail and holdout groups, you easily can identify the most cost-effective strategies for driving traffic to retail stores.